DUBAI, United Arab Emirates-Monday 30 December 2019 [ AETOS Wire ]
Peru is all set to roll out plans to promote its range of superfoods. One of the fastest growing economy in Latin America over the last decade is bullish on increasing exports of its ethnic agricultural and other products to the Middle East region in line with the rising demand.
Peru has products that are unique in the world in various ﬁelds, ranging from agricultural products and crafts to its gastronomy. The range of Peruvian superfoods are classified into fruit and vegetables (goldenberries, blueberries, artichokes, camu camu, cherimoya, asparagus, pomegranate, passion fruit, soursop, lucuma, tangerine, avocado and grapes), grains (cocoa, chestnut, sweet potato, cañihua, chia, amaranth, maca, purple corn, quinoa, sacha inchi, yacon and cassava), and fish and seafood (anchovy, eel, tuna, bonito, mackerel, squid, scallops, horse mackerel, prawns, mahi-mahi, hake, paiche, cuttlefish and trout).
Earlier this year, the Government of Peru streamlined its plans for Expo 2020 Dubai and initiated the pavilion work in the presence of H.E. Edgar Vásquez, the Minister of Foreign Trade and Tourism of Peru. Coinciding with this, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) also organized EXPO PERU DUBAI 2019 to promote Peruvian trade and tourism in the region.
Commenting on this, Mr. Luis Torres, the Executive President of PROMPERÚ, said: “We are delighted to increase presence of Peruvian superfoods in the UAE. Dubai is an ideal market to showcase the strengths of genuine products from Peru. A number of companies from Peru are looking to export agribusiness products and concepts aimed at attracting interest from all over the region and beyond.”
Mr. Eduardo Ferreyros, Commissioner General of Peru for Expo 2020 Dubai, said: “For Peru, the UAE is one of the most important markets in the Middle East. The UAE has high strategic value because it is important not only for its domestic demand but also because it is a major platform and a logistics and commercial hub for the entire MENASA region.”
Peru is a destination that is best discovered through the senses of smell and taste. It is a paradise of ingredients thanks to its biodiversity, added to the excellence of a creative and innovative cuisine, based on unique and original products, and which today triumphs throughout the world. Exquisite resources and an inexhaustible larder of fruits, grains, and vegetables; exceptional products for the palate and the wellness of the body, makes Peru a land of unique delicacies.
“Not many people in the UAE are probably aware of Peruvian products that come from different culinary traditions. We are planning to reap the benefits of our potential generating a lot of interest from the public and distributors by providing information to them about our product range that the market is interested to absorb. We aim to establish a long-term commercial relationship in the UAE, as well as across the region,” Mr. Ferreyros further said.
Peru is the third largest country in South America and one of the 20 largest in the world – its surface area covers more than the territories of Spain and France combined. Peru is home to a section of Amazon rainforest and has an enormous range of landscapes due to its geographical conditions including the tropical Amazon Basin rainforest in the east with the Amazon river, which in turn give it a great diversity of natural resources.
Peru unveiled “Super Foods Peru” brand aimed at participating at the most representative food events and fairs in the world in order to highlight and position the qualities of functionality and well-being in Peruvian. Superfood is a term used to identify nutritional foods rich in vitamins and minerals. Peru’s native products contain an immense variety of properties that contribute to wellness and a healthy life.
Peru present a world of new flavors, fragrances and textures with its delectable food. The country has emerged as a special gastronomic destination with a huge variety of native food products that grow in its different regions with multiple climates and properties; becoming each in its exquisite tradition.
Notes to the editor:
The Peruvian Exports and Tourism Board – PROMPERU contributes to the sustainable economic growth of Peru by identifying business opportunities, promoting exports and tourism, internationalizing companies and attracting foreign investments. The office helps to establish, foster and maintain strategic alliances with public and private institutions all over the world, and strengthens the presence and participation of Peru at international level. Follow us on our social media channels: www.peruexpodubai.com FB / TW / IG / IN : @expo2020peru